Do You Know Your Leadership Value?
My name is Johnny Hawkins
"What you do matters and how you do it makes a difference."
There is no situation where that is more true than in leadership.
I help leaders understand their leadership value; what adds or takes away from their value as a leader.
As an ACC-certified coach through the International Coaching Federation, I help identify and develop leaders.
Whether for hiring or for leadership enhancement and development, I pin point specific traits that predict leadership, behaviors, motivations, and ego and create a strategic path for growth.
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Success Stories
Our Coaching Method
01
ASSESS
Discover your strengths and vulnerabilities with a scientific and objective baseline of 24 traits that dictate your leadership.
02
GROWTH TRACK
Select one of five coaching tracks for growth:
Vision, Leadership, Mindset, Focus & Productivity.
03
STRATEGIC PLAN
Your coach will create a personalized plan of action for your leadership development, your goals and desired growth.
What is Professional Coaching?
"Coaching is unlocking a person's potential to maximize their own performance. It is helping them to learn rather than teaching them."
- John Whitmore author of Coaching for Performance.
What We Assess
Our comprehensive assessment highlights specific areas of growth and helps to provide a valuable roadmap for personal and professional leadership and development.
It is also an invaluable tool for hiring top talent as it ensures a high probability of success for any position being hired for.
The name Max U Coaching comes from a simple belief: everyone has the potential to become the best version of themselves. My passion is helping people maximize that potential—both professionally and personally.
Whether you're developing as a leader, building confidence, gaining focus, or increasing productivity, I'll help you create a personalized plan that fits your goals and helps you succeed without sacrificing what matters most.
My wife, Jennifer, and I have been married for over 31 years and have raised five amazing children. That journey has reinforced a lesson I deeply believe: your family doesn't have to become a casualty of your career—but it does require intentionality.
When I'm not coaching, you'll find me with my family, involved in my church, enjoying the outdoors, or learning new ways to help others grow.
Services Offered
